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EXPLANATION | |
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I saw Paula Scher speak at an AIGA event in Salt Lake City a few months back. While talking about her early days as a designer, she said, "Doing things wrong is one of the most important things you can do, because you learn what not to do." Maybe that is all this project is.
When I came up with this project, I intended it as an exercise to hone my design skills. It would force me to grow as a designer and conceptual thinker by placing a daily problem before me with self imposed constraints. I have found that there is more to it than that. Because this is a clientless project (or more accurately, I am the client) and that each composition is to represent something inherently personal, the lines of project have been blurred. |
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Am I simply creating for the sake of self expression, or am I really designing a piece that communicates to an audience of one? It seems to depend on the day more than anything. Some nights I do this exercise with clear objectives and other times I do it purely therapeutically. Ultimately it doesn't matter why I am doing it. That I do it is most important. Maybe putting an expectation on the outcome is a mistake. Maybe this project should be an exercise to find out what the outcome is and nothing more. |