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When I first started this project I considered art to be non-conceptual and to be almost entirely expressive (bordering on ambiguous). What I found is that art and design are more similar than different, and in many cases there are no solid boundaries between the two. And even though I can't profess to understand clearly the definition of design versus art I do know that design is not exclusively conceptual and art not.
As a designer I have always been taught to suppress my taste, my aesthetics, and my preferences for the sake of the objective of the project. Because of this I never properly developed my own style, and I was critical (and jealous) of designers who's styles were recognizable. About half way through this project I received some invaluable critique that helped me to recognize that I needed to find my style. It was at that point that the focus of this project shifted from an exercise in conceptual thinking to a quest to define my own style. |
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I think the most rewarding part of this project was defining and developing a style I consider my own. And I feel very successful in the pursuit of defining my own style. Not that what I've come up with is necessarily new, but it is definitely me. I feel like my style is more mature, and even more importantly, I feel that I have tried and eliminated possible directions for developing my style, that didn't suit me.
It would be nice to say that throughout the course of this project I became a better typographer, but I think it's more honest to say that I came to realize what it takes to be a good typographer. The key: meticulous attention to detail. As far as I learned, good type requires time and the ability to work with the individual parts to create a visually pleasing whole. And that's not an easy thing to do. I feel like I took the time to implement good type in only a handful of these compositions.
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